Holographic projection
Imagine, while shopping you look through a shop window and see a model showing the complete collection of the fashion brand on a catwalk … without her really being there. Is it an optical illusion...?
CityScape Media offers the ultimate way of turning a shop window into a Virtual Shop, where it's hard to distinguish fiction from reality. No old-fashioned shop dummies anymore, but a life-sized virtual catwalk 'live' in every shop window, any day, any time. You no longer have to show a selection but you can expose the full collection. Interesting?? No, amazing!!
Our revolutionary technology makes it possible to project people, products or other objects larger then life. It appears as if they're floating in-store, which causes a spectacular view. The shopping audience will be amazed, curious and it will definitely encourage the traffic to the store.
It's even possible to connect the projectors together and combine them with our Narrow Casting system. By using this the campaign can be managed on store level. In a blink of an eye you can change all shop windows!
Optimal Narrow Casting
Not only the stunning result of the holographic images, but also the interaction of the projectors together, turns this concept into a unique and effective medium.
Through a wireless connection between the projectors you can take total control of it. This is Narrow Casting to the max! Define your own content, choose the moment and create your own local campaigns. CityScape Media is offering the complete package of hardware, content, Narrow Casting and the installation of it all.
Content
Paris Hilton walking around in shop windows? Claudia Schiffer who's showing the latest fashion? Robbie Williams performing a semi-live concert? Content can vary from complete video shoots to logos, holographic pictures combined with floating prices or texts. The possibilities are extremely versatile!
By using just one video shoot, all outlets can be transformed into a spectacular Virtual Shop with continually playing live-performances. If you don't have outlets to use virtual shop, CityScape Media can arrange them for you.
Let the illusion become reality...
Holography is a way to make 3 Dimensional images of an object, by using a flat plate in the shape of a photographical film. When looking at the image from different angles the flat visual will give the impression of a spatial image.
