Nike's Interactive Holograms
It started with a simple question: How can we enhance the shopping experience within a given situation and attract the consumer?
As usual we started with a raw version of a tailormade concept that instantly got everones attention.
The concept contained a dazzling holographic experience, mixed with interactive sensor technology and stunning 3D effects.
Over 40 units were produced and installed throughout Europe.
Together with the production of the units, we took care of the 3D content (interactive design) and installation throughout many doors in Europe (e.g. Paris (3 stores), Berlin, Milan, Barcelona, London (Harrods), Amsterdam).
Just take a look at the video and you will understand why Nike loved it..