European introduction of the Nike Lunar Epic Flyknit
How do you communicate several unique features of a revolutionary new product at once?
Nike's Lunar Epic Flyknit running shoe is a perfect example of how the latest technology is capable to catch the attention of the consumer and inform them in a jaw dropping way why this shoe is simply a must-have.
Transparent displays are 'hot'. They represent the future of display technology. You simply have not seen something like this before. This is where Nike's Lunar Epic Flyknit and this technology meet. They blend perfectly and communicate the same revolutionairy message.
CityScape Media created all units, implemented the technology, took care of the content and installed the units in Milan, Madrid, Amsterdam and Paris.